From everyday essentials to something a little more special, Boux Avenue brings beautifully designed lingerie and underwear to the heart of Reading. Whether you're treating yourself or picking out the perfect gift for someone you love, you'll find plenty to choose from—plus thoughtful extras like complimentary bra fittings, gift wrapping and in-store appointments. With Click and Collect, loyalty rewards and expert advice always on hand, it’s a go-to for feeling confident and cared for.
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