The Oracle

Levi’s Fresh has arrived!

levis fresh

Back in the 1970s, Levi’s® released a collection called Fresh Produce, inspired by, well, produce. And since we all love fresh fruits and vegetables, Levi’s® figured, why not bring it back, only with a fresh (pun intended) 21st century spin. Introducing Levi’s® Fresh for Spring/Summer 2022, a beautiful range of dyed favorites featuring dyes derived from natural sources, including plants and botanicals. 

Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi’s® Fresh, we applied new dyeing methods that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow. And all in a mix of both yarn and garment dyed pieces. 

levis fresh 2

The dyes in the Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants agricultural by products and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content. 

To complete the head-to-toe look, hats are also included—in the form of a cotton twill bucket hat and a knit beanie. And just to add a little extra bit of quirky fun, and give a nod to the 1970s Fresh Produce collection, the whole range includes special tabs featuring various fruits and vegetables, a take on the carrot tabs included on the original. 


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